Leafy Fresh

Leafy Fresh is a takeaway and delivery service specializing in vegan delicacies with fresh, locally-sourced, organic produce. Meals are made by hand in small batches.
The objective of this logo is to convey a natural, organic feel reflected in the lettering. I achieved this by mimicking the texture of a leaf in the text.
Keywords: wholesome, handmade, fresh, natural, organic, earth-friendly

This is a concept/personal project.